A practical guide to choosing a 1300 number for an Australian business, including caller cost expectations, routing options, pricing considerations and when a 1300 number makes sense.
By uConnected Team | Published May 24th, 2021 | Updated June 2nd, 2026
A 1300 number gives an Australian business one national contact number that can be routed to mobiles, landlines, app users or teams. It is useful when you want a professional number that is not tied to one suburb, one staff member or one physical phone line.
For many businesses, a 1300 number is the right middle ground between a local landline number and a toll-free 1800 number. Customers usually recognise it as a business number, while the business can decide where calls should go behind the scenes.
A 1300 number is an inbound Australian phone number used by businesses, organisations and service teams. People call the 1300 number, and the service provider routes the call to the destination you choose.
With uConnected, that destination can be:
The number stays consistent for customers even if your team changes location, hires staff, or starts working remotely.
1300 numbers are often treated differently from 1800 numbers. A caller may pay a local-call-style charge or a charge set by their own phone provider. The exact cost depends on the caller's provider, plan and device.
That means a 1300 number is usually not described as toll-free. If you specifically want to reduce caller cost as much as possible, compare a 1300 number with an 1800 number.
A 1300 number is often a strong fit when:
For smaller local businesses, a landline number may be enough. For larger campaigns or national customer support, a 1300 number can make the business feel more established and easier to contact.
After setup, calls to your 1300 number can be forwarded based on how your business works.
For example, a trade business might route weekday calls to the owner first, then to an admin assistant if the owner is on site. After hours, the same number can play a greeting and send urgent callers to voicemail so the team can follow up the next morning.
An office-based team might route new enquiries to sales during the day, then send support calls to a shared team path. The public number stays the same, but the call handling can change as the business grows.
Before selecting a 1300 number, decide:
If the number will be used in advertising, signage or search campaigns, it is worth choosing a call flow before you publish it widely.
Business pricing depends on the platform access, numbers, users and minutes you choose. uConnected business plans are designed so you can add users, landline numbers, 1300/1800 number add-ons and shared top-up minutes as needed.
See the current business phone number pricing before choosing a setup, because inclusions and costs can change over time.
If you want one national number that can follow your team instead of one fixed desk, a 1300 number is a practical option.
You can compare number types on the business phone numbers page, review current pricing, or contact uConnected if you need help choosing between a 1300, 1800 or local landline number.